WHEN INTELLIGENCE COMES TO LIGHT


Client:

TRILUX


Sector:

Lighting and light management systems


Facts:

Established 1912. More than 2,500 employees worldwide. Market leaders in Europe.


 

Positioning Livelink.

Trilux is known for its high quality lights and light fixtures. But not everyone was aware that the company also offers innovative light management solutions. LiveLink is a new light management system by Trilux that required its own positioning, which would in turn strengthen the brand. The result was the following slogan:

WHEN INTELLIGENCE COMES TO LIGHT.

Creating a wordmark logo.

The name was already set, but the visual was not. So we developed a wordmark logo that integrated a stylized element from the LiveLink app as a signet.

Developing a strategic concept.

Understanding the new product, illuminating the strengths and weakness of the brand image, getting to know the target groups and exploring their needs – all this and much more formed the basis for a comprehensive communication strategy to position the new product.

 

Designing marketing collateral.

Everything from advertising campaigns and product brochures. To get attention and to provide information.

Konzeptideen und -entwürfe für eine Steuerungsapp, ...
... Image- und Produktbroschüren, ...
... Anzeigen, ...
... Gewinnspiel- und Aktionskarten, ...
... die Präsenz des Systems auf der eigenen Homepage ...
... und sinnvollen Giveaways.

Thinking in new directions.

Complementary ideas for exhibitions, sponsorships, apps and ambient campaigns: We designed a mobile presentation cube to draw attention to the new product wherever it was used.

 

Producing films.

Concepts and storyboards for image and product films aimed at target groups such as planners, installers, users. With the wordmark logo as a central element.