I’M THE WINNER HERE
34.000 participants from marketing and service divisions
The Winners’ Circle is the biggest employee program at Deutsche Telekom. Our task was to give it a new positioning with the goal of strengthening awareness of the program, increasing participation and boosting enthusiasm.
The slogan links the advantages of the program with the benefit for each individual employee: I`M THE WINNER HERE.
As part of the new positioning for the Winner`s Circle, the following values were defined: Performance, Recognition, Motivation, and Transparency. During the roll-out, individual campaign measures focused on each of these values to communicate them to the target group.
It was also important this year to maintain enthusiasm for the “Winners’ Circle” program and to ensure that participation rates stay high. This is the goal of the current campaign focused on the value of “Motivation” – like in previous years, supported by many dedicated employees.