ENJOY SAFETY –
MADE IN SOLINGEN
Producer of safety knives. European market leader. 300 employees at the location in Solingen. International distribution.
Supporting brand positioning.
Martor developed a new brand positioning, which needed to be communicated. The goals included bringing the new branding concept to life, introducing the logo, claim, and product name system, as well as generating a sense of excitement for Martor`s products and values among the different target groups.
Reaching online audiences.
With banners that communicate the new brand positioning elements.
With an eye-catching presence at the leading trade fair A+A.
Creating animated content.
From hard facts to the emotional components – an animated film about the brand gets to the heart of the new positioning.