ENJOY SAFETY –
MADE IN SOLINGEN


Client:

Martor


Sector:

Security technology


Facts:

Producer of safety knives. European market leader. 300 employees at the location in Solingen. International distribution.


 

Supporting brand positioning.

Martor developed a new brand positioning, which needed to be communicated. The goals included bringing the new branding concept to life, introducing the logo, claim, and product name system, as well as generating a sense of excitement for Martor`s products and values among the different target groups.

 

Communicating new developments.

With informative und striking mailing campaigns on the brand re-launch and new products.

Das Brandbook.
Das Messeplakat bietet einen Überblick über die Produktgruppen.
Der Messeflyer zum Markenrelaunch.
Der Bick in den Messeflyer.
Das Herpprodukt Secumax 350.

Reaching online audiences.

With banners that communicate the new brand positioning elements.

Providing insights.

With an eye-catching presence at the leading trade fair A+A.

 

Das Martor-Team am Messestand.
Der Messestand.
Die Info-Stelen.
Die Ruhe vor dem Sturm.
Die Produktpräsentation.
Das Messer Secumax 350 im Modell.
Die Lounge am Martor Messestand.
Cake-Pops als süßer Snack.
https://www.youtube.com/watch?v=fPcnfGfE4So Menükarte.

Creating animated content.

From hard facts to the emotional components – an animated film about the brand gets to the heart of the new positioning.