36 locations in 8 countries. 1.600 vehicles. 200.000 qm of warehouse space.
Positioning of the brand.
Over the last three decades, Duvenbeck has demonstrated rapid growth and has cultivated a wide range of new offerings. The company’s unique culture developed as a result of its diverse employees from across Europe, whose individual cultural backgrounds combine into something very special. This is expressed in the company slogan:
THE CULTURE OF LOGISTICS
A brand and its own unique culture are formed from the inside out. This is why employees are actively involved in the positioning process. As part of events, internal campaigns and contests.
Experiencing the brand.
Duvenbeck celebrated the premiere of its new brand identity at the transport logistics trade fair in 2011. Since then, the brand and the company’s development can be seen and experienced at all the leading trade fairs.
A series of videos explained the new positioning, as well as highlighting company locations and service offerings, and strengthening the corporate brand.
A brand must be experienced with all the senses and in every place. This applies to the new company headquarters as well as to the seminar spaces in a logistics college sponsored by Duvenbeck.