LOGISTICS GENERATION


Client:

Craiss


Sector:

Logistics


Facts:

750 employess. 15 locations. 6 countries. On the market for 90 years and counting. Family-lead for 4 generations.


 

Positioning the brand.

In its nearly 90-year history, Craiss has driven the development of transportation to logistics. Craiss is part of a generation that grew up with an awareness of the value of logistics. Together with all its employees, the company develops innovative solutions that will also inspire future generations.

Craiss is the …

LOGISTICS GENERATION.

 

Inspriring employees.

With a roadshow across all locations by the owners and managing directors. To inform all employees about the new company positioning and to give each one a chance to connect with the brand on an emotional level.

Providing visual appeal.

With new imagery, which sets the scene for the logistics generation. Our images tell stories as a single motif or as a series of motifs. People, environments, facilities and activities reflect real situations.

 

Kicking off communication.

A new website, system of brochures, clear CD guidelines and much more made the new beginning at Craiss clear to see.

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Experiencing the brand.

Craiss celebrated the premiere of its new positioning at the LogiMAT trade fair in Stuttgart.

Das CD Manual.
Die neue Website.
Die Website in der Mobil-Ansicht.
Die Imagebroschüre.
Die Produktbroschüre.
Der Flyer zum Aufruf an die Mitarbeiter, sich zum Fotoshooting zu bewerben.
Der Craiss Messestand kommuniziert die Botschaften der neuen Positionierung.
Die Produktbroschüren.
Im Fokus: Der neue Claim „Generation Logistik“.
Messebesucher am Stand von Craiss.