As an agency for brand creation and development, Get the Point supports the strategic market positioning of companies, products and contents with all the instruments of strategic marketing communications. For more than 26 years, our clients have trusted our experience – especially in the logistics sector and in B2B communications. Our approach begins with a detailed analysis that takes a deeper look at the company. What does brand management mean to the company? What is the company’s image and how well-known is it? Is there a corporate culture that is valued by employees and adhered to? How do customers perceive the brand, and how does it measure up to the competition?

In the second step, Get the Point offers workshops aimed at developing the fundamental components of the brand’s positioning. What are the company’s values, what is its vision, and what is the mission? What are the strategies for making the company stand out from the competition? What tools and media are currently being used for corporate or brand communication?

Concept development is at the heart of our approach. In this third step, Get the Point creates the strategic and creative foundation for the positioning and development of brands, companies, products or contents. In addition to the positioning fundamentals, the strategic concept also includes proposals and layouts for recommended brand marketing and communication measures. From websites, apps, on- and offline campaigns, to brochures and magazines. These proposals are outlined in a communication plan spanning two to three years and includes estimated budgets. This gives our clients a comprehensive overview of the positioning and branding work to be done.

Once the strategic concept is in place, Get the Point begins tackling the groundwork. We develop a Corporate Identity/Corporate Design, create materials such as letterhead and business cards, set out guidelines and hold workshops to reinforce and communicate the newly-created company values, vision and mission – before these elements are rolled out internally and communicated to all employees.

In the final step, the various brand communication measures are implemented. Whether it’s a trade fair booth, internal communication campaign, or image film.  Depending on our client’s individual requirements, Get the Point provides the necessary support –– for example with change management, strengthening individual company brands, supporting the cultivation of corporate culture through the right communication tools, and ensuring that campaigns and marketing measures reach their intended audience.